CyberLink Research Shows that a Majority of Households Have Owned or Used at Least Five Digital Devices / Services that Are Taking Them Away From Traditional TV Watching – Twice as Many in Affluent Families.
Las Vegas, NV—April 14th, 2015 — New research released today during a press conference at NAB by CyberLink Corp. (5203.TW), the world’s leading consumer multimedia software company and maker of the best-selling PowerDVD media player, finds that people are embracing a multitude of digital media devices and changing their video, music, and general content consumption habits at a much faster pace than they have in the past. More than 60% of households have owned or used at least five digital devices or services that are taking them away from traditional TV watching. More than half (55%) of those in affluent families ($150,000 income and above) have owned or used at least ten. This revealing research demonstrated how people are willing to do almost anything, from purchasing multiple devices, to adopting massive streaming habits, and even obtaining content illegally, in order to enjoy media in their own way. To identify the causes of these changing behaviors and better understand the frustrations and workaround solutions users create to alleviate vexations, CyberLink commissioned research firm YouGov to study how consumers are adapting to the flurry of options available to them at home and on the road.
"Media consumption habits are changing faster than anyone would have predicted; hugely popular TV series like House of Cards are produced by web streaming services, Game of Thrones is arguably the most pirated TV series of all time, and while people are spending less time in front of the TV, their overall media consumption is increasing rapidly, thanks to smartphones and PCs,” said Alice H. Chang, CEO of CyberLink. "As the leading provider of media playback solutions for the PC, smart devices, and connected home systems, we are staying at the forefront of these trends and constantly strive to create the immersive, high quality, experience consumers want. The findings from our research will not only serve as a guide as we continue to develop the market’s best solutions, but also highlight how valuable media playback solutions such as market-leading PowerDVD truly are.”
Additional key findings from the research include:
Detailed infographics highlighting the research results are available here.
CyberLink offers an entire suite of PC software and mobile apps, all aimed at enhancing how consumers create and enjoy digital media, including PowerDVD 15, a new version of the world’s leading multimedia player which was also introduced today at NAB 2015.
About CyberLink
Founded in 1996, CyberLink Corp. is the world’s leading consumer multimedia software company. Over 100 patented technologies that provide a solid foundation on which to continuously revolutionize the way multimedia is experienced, and a visionary outlook has allowed the company to grow rapidly. This ultimately led to a record-breaking IPO on the Taiwan Over-the-Counter Exchange (OTC: 5203) in 2000. CyberLink is currently listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW).
CyberLink’s broad portfolio of multimedia applications provides users with a range of entertainment and creativity software:
CyberLink has built strategic partnerships with leading CPU and GPU providers and a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners from top PC brands on the leading edge. CyberLink's worldwide headquarters are located in Taipei, Taiwan, with regional operations offices in North America, Japan, Europe and Asia-Pacific. The company has 500 employees worldwide, with more than 350 engineers in product design and development. For further information visit cyberlink.com
Research Methodology
CyberLink commissioned accredited research agency YouGov Plc to poll the views of a representative sample of 1,155 U.S. adults. Fieldwork was undertaken between February 27 – March 2, 2015. The figures have been weighted and are representative of all U.S. adults (aged 18+). The research was carried out online.
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Press Contacts:
Corporate: Anne Shih at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2448
CyberLink USA: Kate Ryan at cyberlink@diffusionpr.com or by phone at +1 (646) 571-0120
All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2015 CyberLink Corp. All rights reserved.