The Top Mobile Marketing Strategies & Tools in 2025

Over 70% of people in the US shop on mobile, which means you can’t afford not to have a mobile marketing strategy for your business. But mobile marketing requires a unique approach, and you may need to refine your content plan to get your message in front of your customers.

Mobile marketing tools help you reach more people across multiple channels, like ads and social media. In this article, we recommend 6 mobile marketing tools to help you optimize your marketing for mobile audiences.

• Top Mobile Marketing Strategies
• Top Mobile Marketing Tools
• Mobile Marketing Tool Summary Chart
• How to Choose Mobile Marketing Tools
• How We Test the Mobile Marketing Tools on This List
• Digital Marketing Tools FAQ

Top Mobile Marketing Strategies

Social Media Advertising

Mobile users are most likely to engage with your business on social media. Use platforms like Instagram, TikTok, and Facebook to reach and engage them with targeted ads, stories, and reels on their feeds.

Mobile-Friendly Websites and SEO

If your website isn’t optimized for mobile use, it may turn people away and encourage them to choose your competitors. Help mobile users find your business by implementing responsive design, ensuring fast loading speeds, optimizing for local SEO, and adding voice search compatibility for mobile searching.

App Marketing and Push Notifications

If your business has an app, promote it on app stores, create in-app ads to draw more users, and start targeted campaigns to reach your ideal audience. Send exclusive, limited offers to your audience to re-engage them after they’ve downloaded your app, and personalize your messages to connect with them.

SMS and MMS Marketing

Text-based marketing campaigns let you engage mobile users directly and personally. Use SMS and MMS marketing to send timely offers, updates on your brand, and reminders like unused rewards.

Location-Based Marketing

Geofencing and beacon technology let you personalize your marketing to your audience even further. Use them to target your ads and promotions more accurately or send notifications based on each user’s real-time location.

Top Mobile Marketing Tools

1. Promeo
2. Wix
3. Sprout Social
4. Mailchimp
5. Zapier
6. Beautiful.ai

1. Promeo

Key Features:

• AI Magic Designer
• Brand Kits
• Batch Editing

Mobile Marketing Tool Rating: 5/5

Price: Free

*Premium subscription available for $2.50/mo

Best For: Generating Ads and Images for Social Media Marketing

Promeo’s AI tools can generate full, customizable ads for your campaigns. The platform helps you build an online presence that your audience recognizes across all your social media platforms.

The AI Magic Designer only needs you to tell it what you’re selling and a few related keywords to create a complete branded ad. The software makes mobile marketing even easier by letting you share your posts from Promeo to any of your social accounts directly. Plus, with the brand kits and batch editing, you can edit your images, stick to your brand colors and tone, and make it easy for your audience to remember you the more they see your content.

Promeo adds new updates and features at least once a month to give you more ways to create content. We put it in the #1 spot because it has templates for different social platforms, so you can easily reformat for all your marketing channels. While it doesn’t have the automation and analysis features some of the other tools on this list have, it does keep your branding consistent when you post.

Check out these related topics for mobile marketing:

• Create Product Videos for Your Shopify or Squarespace Store
• 5 Secrets of Successful Sales Funnel Conversions
• The Ultimate Guide to Creating Marketing Videos for Your Business

2.Wix

Key Features:

• Mobile App Builder
• SEO Best Practices Resources
• Email Marketing Tools

Mobile Marketing Tool Rating: 3/5

Price: Free

*Premium subscription available for $17/mo

Best For: Building a Website for Mobile eCommerce

If you’re selling products online, Wix gives you more ways to connect with your audience. Its mobile app builder lets them shop with you, and its SEO resources help them find you over your competitors.

Wix’s email marketing tools let you communicate directly through your audience’s inbox. With its website builder and SEO tools, it works at almost every step of the marketing process, from getting your message out to guiding your customers to checkout.

We put Wix at #2 because, even though it has extensive mobile marketing features, it doesn’t have as many tools for creating posts as Promeo. And while many of the tools on our list grow with your business, Wix has limited scaling potential.

3. Sprout Social

Key Features:

• Analytics Tools
• Compose Tool
• Social Media Automation

Mobile Marketing Tool Rating: 4/5

Price: Free

*Premium subscription available for $199/mo

Best For: Tracking Social Media Marketing

When we tested Sprout Social, we found that it was made more for analyzing your mobile marketing performance than making posts. It gives you detailed insights, so you know how your messaging is received by your audience, and you can tweak it with less trial and error.

With its analytics and AI-powered automation tools, you have the information you need to refine your strategy while cutting down on the time you spend on marketing. Sprout Social has a Compose tool that lets you put together your posts, though it’s more limited than Promeo’s design features.

Based on our review, we think Sprout Social belongs in the #3 spot for its advanced strategic tools. Promeo, Wix, and most others on this list don’t have the same social listening advantage as this software. However, it doesn’t have much for content creation resources.

4. Mailchimp

Key Features:

• Email Marketing Tools
• Pre-Designed Templates
• SMS Marketing Tools

Mobile Marketing Tool Rating: 4/5

Price: Free

*Premium subscription available for $20/mo

Best For: Email Marketing on Mobile

Mailchimp’s email marketing gives you a more personal line of communication with your audience. You can compose, design, and send emails from your mobile device with mobile-friendly formats.

We found that Mailchimp is one of the simplest ways to do email marketing, and its mobile platform makes it convenient for you and your audience. Its built-in templates let you customize your emails, and you can support your mobile marketing with the platform’s SMS tools.

Mailchimp takes the #4 spot on our list for its extensive email marketing features. However, it doesn’t have many other content creation or posting tools, and it gets expensive as your business grows.

5. Zapier

Key Features:

• Automation Suite
• App Builder
• AI Workflows

Mobile Marketing Tool Rating: 4/5

Price: Contact Sales

Best For: Automating Mobile Marketing

If you already have solid content and a good strategy, Zapier makes your marketing process more efficient. It lets you automate your posts and improves your workflow, so you can get your messaging out to mobile customers without a lot of manual effort.

We found that Zapier’s Automation Suite and AI Workflows make mobile marketing easier for you. Its app builder lets you tailor the mobile experience for your customers so they can shop and engage with your business comfortably.

We put Zapier at #5 because, for all its advanced features, its basic plans limit you more than other software on our list. It’s also not ideal for small business owners who don’t have a lot of time to spend using a new platform.

6. Beautiful.ai

Key Features:

• Presentation Templates
• Voice Narration
• Team Collaboration

Mobile Marketing Tool Rating: 3/5

Price: 14-day free trial

*Premium subscription available for $12/mo

Best For: Creating Mobile Marketing Presentations

Beautiful.ai helps you most with your internal marketing communications. Its presentation resources let you collaborate with your team and build a strategy to reach your audience on all mobile platforms.

We found that Beautiful.ai’s presentation templates and team collaboration tools were an asset to keeping everyone on the same page. The presentations and voice narration help teams understand how to successfully implement their marketing plans.

Beautiful.ai doesn’t have any post creation or social media marketing tools, which bumped it down to #6. However, it’s one of the most valuable AI tools for your internal teams.

Mobile Marketing Tool Summary Chart

How to Choose a Mobile Marketing Tool

When you’re looking for a mobile marketing tool, you want to make sure you find one that has resources for all your business platforms. Here are a few things to think about before you make your choice.

Your Marketing Goals and Platforms

You don’t want to buy marketing software that focuses only on SMS when you also need to create and share social media posts. Consider where you want to market, how you want to guide your audience through the customer journey, and what capabilities you need from your mobile marketing software.

Tools and Features

Do you want a platform that focuses on content creation, or are analytics more important to you? Do you need more graphic design tools or SEO search features? Mobile marketing features vary across different software, so look at what each one offers and make sure it has what you need to reach your audience.

Ease of Use

Some marketing tools have a ton of features but they take too long to figure out. If you have time to learn a complex platform, this may not be an issue. However, many business owners don’t have time to spend hours understanding new tools, so they need something user-friendly and easy to navigate.

How We Test the Mobile Marketing Tools on This List

Our opinion doesn’t mean much if we don’t tell you why we recommended the products on our list. Below, we explain why we ranked them the way we did and our testing process.

Product Tests

We try each of the products and their mobile marketing features to make sure they’re worth telling you about. That means testing content creation and design tools, automation features, scheduling posts, and more to see how they work. This helps us give you an honest review based on our experience with the product.

Product Comparisons

We look at what one product has that another doesn’t and compare similar tools across different software. For example, if multiple products have AI graphic design features, we check how advanced they are, if they’re easy to use, and the overall quality of their results to help rank them.

Publisher and User Reviews

Detailed publisher reviews and everyday users help us list our pros and cons, as well as rate the products fairly. We check the most common things people like about each product, as well as their biggest issues, so we can include those in our reviews.