Increased brand recognition and new expansion into professional space ranks CyberLink in Top 20 for 4th consecutive year
Taipei, Taiwan—September 25, 2012—CyberLink Corp. (5203.TW), a provider of innovative media creativity solutions, was today recognized as one of Taiwan’s Top 20 global brands. The annual Top Taiwan Global Brands Survey, organized by the Taiwan External Trade Development Council (TAITRA) with help from Interbrand, recognized CyberLink for the fourth consecutive year. Effective brand management strategies have resulted in an estimated brand value of USD$138 million.
In addition to assessing CyberLink’s role in creating customer demand through brand advocacy and loyalty, the survey also forecasts future revenue by evaluating a brand’s ability to secure that demand over time. The recent launch of the creative Director Suite, and highly favorable reception by customers and media, has positioned CyberLink for strong global growth.
“Today’s recognition is testament to the teamwork of CyberLinkers and our passion and commitment to provide our customers with superior solutions and services,” said Alice H. Chang, CEO of CyberLink. “Creating a global brand requires not only dedication and drive, but also an innovative spirit and we look forward to continuing to bring unique value to our customers and grow the CyberLink brand on a global scale.”
About Top Taiwan Global Brands
The survey of the Top Taiwan Global Brands is now in its tenth year, using its well-established and straightforward brand valuation methodology to evaluate Taiwan’s international companies. This methodology is also applied to the 100 Best Global Brands report published by BusinessWeek. The brand valuation is comprised of qualitative and quantitative financial analyses to help effectively pinpoint the role of Taiwan’s brands in the global market. For more information about the Top 20 Taiwan Global Brands, please visit:
http://www.brandingtaiwan.org/TopTwenty/en/Index.html
About CyberLink
CyberLink Corp is the leader and pioneer in enabling digital multimedia on PCs, CEs and mobile devices through the use of video editing software, video player software, and other multimedia solutions. Backed by a group of high-caliber software engineers, CyberLink owns its core codec and a number of patented technologies. CyberLink has built a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners on the leading edge. Our business partners include leaders in the PC industry: top-5 desktop and notebook providers, optical drive manufacturers and graphic-card makers. Today, CyberLink’s software solutions include: complete applications for Blu-ray Disc playback and creation; digital home entertainment; and touch-enabled media solution. With customers spanning from multi-national corporations to small/medium-sized businesses, and from power users to home users, CyberLink has enjoyed rapid and consistent growth leading to a record breaking IPO in 2000 on the Taiwan Over The Counter Exchange (OTC: 5203). Currently, CyberLink is listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW). CyberLink's worldwide headquarters is located in Taipei. To keep up with market demands, CyberLink has operations in North America, Europe and the Asia Pacific region, including Japan. For more information, please visit CyberLink's website at www.cyberlink.com.
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Press Contacts:
Corporate: Stacy Chang at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2151
CyberLink Japan: Akiko Iwasaki at contact_pr_jpn@cyberlink.com or by phone at: +81-3-5875-6650
CyberLink USA: Amy Peterson at cyberlink@famapr.com or by phone at +1-617-986-5026
Germany: Volker Maxisch at contact_pr_deu@cyberlink.com or by phone: +31-43-306-0797
France: Hervé Delemarre at contact_pr_fr@cyberlink.com or by phone: +33 (0)1 41104111
United Kingdom: Maggie Zaboura at contact_pr_uk@cyberlink.com or by phone: +44-1491-639-172
All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2012 CyberLink Corp. All rights reserved.
